Iceland has eternal ice, majestic waterfalls, fjords, volcanic mountains and deserted rocky valleys. Nature of the biggest part of the island is in its original form. Scientific research shows that Icelandic fish is virtually free from pollution, and therefore it is extremely wholesome and nutritious. This is due to the country's remoteness from industrial nations, its small population (about 315 000 people) and occupational structure.
Fish has fortunate destiny in a manner of speaking! Icelandic waters are not polluted due to the ocean currents and other favorable climatic criteria.
Icelandic fish is an example of purity and ecology! It is as a natural result, because heavy metals and dioxins don’t virtually affect Icelandic seafood due to favorable environment.
A small example: according to EU standards amount of dioxins in fish should be no more than 4 picograms per 1 gram (1 picogram = one trillionth of a gram). However, the Icelandic seafood has only 0.0001 of the permitted amount.
Raw material processing technology in Iceland is one of the most modern in the world. That enhances produce value.
Iceland has a lot of herbs which are not available in any sheep breeding country. The unique cold climate affects the content of plants. Meat of yeanlings, free-ranging on wild mountain pastures, valleys and coastal areas, has special tastiness.
Icelandic lamb is recognized throughout the world for its unique taste and purity of organic meat.
The idea of creating a trademark Oscar's Fish came from the name of the founder of the fish processing company, which has been running since 1980. The trademark Oscar's Fish for Icelandic seafood was registered in 2009, and OSCAR'S FISH Ltd. was founded in Latvia by the same owners.
The modern high-technology Icelandic fish processing company was founded in 1980. The company produces frozen and fresh seafood at its own specialized factory near Reykjavik.
PERSONAL APPEAL FROM THE CHAIRMAN OF THE BOARD
I am Oskar Thor Karlsson, Chairman of the Board of Icelandic fish processing company, which is a leading OSCAR’S FISH brand’s fish producer.
Selected meat processing companies: slaughter, process and pack Icelandic lamb in accordance with Muslim traditions, under the strict supervision of The Muslim Association of Iceland.
The Iceland Responsible Fisheries logo indicates Icelandic origin of fish catches in Icelandic waters and responsible fisheries management.